Our Story

We are a healthcare technology company started by pharmacists and software engineers. With our Troy.AI technology, we provide chronic disease management solutions that drive meaningful behavioral changes.

Big health insurance companies have become more expensive and less transparent in their pricing and benefits. Seeing this confusion in our own communities, Troy's founders set out to build a health plan option that is obvious, comprehensive and easy to understand for every single member.

Troy Medicare now serves thousands of Medicare-eligible low-income beneficiaries in the most underserved communities in the United States.

Our Principles

1. Member Obsession: put members first, earning their trust in the process
2. Take Ownership: you are accountable: measure goals, processes, and outcomes
3. Invent and Simplify: get creative when finding solutions, but showcase good judgment and instinct; stay curious
4. Act Rapidly: bias for action - speed and action over inaction.
5. Use Resources Wisely: achieve goals with innovation and resourcefulness
6. Earn Trust: listen and show respect for diverse perspectives; admit mistakes and stay humble
7. Have Backbone; Disagree and Commit: challenge decisions with reason, but once a decision is reached, do everything you can to make it successful

Our Leadership Team

Ethan Lipkind

Chief Executive Officer

Ethan is a healthcare regulatory and compliance attorney, who previously served as the CEO of a 3-hospital health system and the CSDO at tech-enabled Medicare Advantage plan, which he helped take public in 2020.

Russell Mohawk

Chief Financial Officer

Previously CEO, CFO, and COO for numerous managed care organizations, including Inova Health System, Leprechaun, MMM Healthcare, and Trigon Blue Cross and Blue Shield of Virginia.

Flaviu Simihaian

Chief Product Officer

Previously CEO of iMedicare (now OMCL), a platform that 10,000 independent pharmacies use to help 1.2 million seniors save $2 Billion in out-of-pocket costs.
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Christina Za

Chief Operating Officer

With more than 20 years in the industry, Christina drives the strategies that advocate for the needs of our customers and meets regulatory requirements with a focus on exceptional customer experience.

Dr. Michael Fitzgerald

Chief Medical Officer

Dr. Fitzgerald is an experienced family medicine physician whose expertise includes diabetes, asthma, and acute care issues. Dr. Fitzgerald focuses on teaching families and the elderly, how to stay healthy, active, and injury-free.

Filip Cherecheș-Toșa

Chief Technology Officer

Filip has over 15 years of experience in building world-class products that utilize data at scale. While utilizing AI/ML is a key part of it, Filip specializes in increasing user engagement in innovative ways.

John Haughton MD, MS

Chief Quality Officer

John is a physician trained in geriatric rehabilitation with experience as a Clinician and Senior Executive in Quality and Clinical Information Management.

Josh Young, Pharm D

Chief Pharmacy Officer

Josh is a pharmacy owner in Cabarrus County, NC. He helps thousands of seniors in the county evaluate Medicare plans and saves them thousands of dollars on their prescription medications.

Sally Scott

Chief Compliance Officer

Sally Scott has extensive regulatory and compliance experience with the Center for Medicare and Medicaid Services, serving most recently at Humana.

Elyse Eisenberg

Chief Development Officer

Previously at Vantage Cancer Care Network, Bravo Health, and AmeriHealth, Elyse brings her depth of experience to each step of the journey of a Troy Medicare member through the healthcare system.

Amina Abubakar, Pharm D

Clinical Advisor

Amina owns RxClinic pharmacy in Charlotte, NC, was awarded national pharmacist of the year, and is considered one of the most innovative clinical pharmacists in the country.

Joe Moose, Pharm D

Pharmacy Advisor

Joe is a third generation pharmacy owner of Moose Pharmacy in Mount Pleasant (opened in 1882), Concord, Kannapolis, Salisbury, Locust, and Mt. Holly, North Carolina.